Question: Why would a practice need more than one dental marketing website? Answer: To maximize lead generation for more than one dental market. Internet Dental Alliance, Inc. (IDA) offers New Patient Portals that make it easy for dentists to scale up from one dental website to as many as they want as their practice or markets grow. Each Portal can target up to 5 geographical areas and up to 4 treatment services.
Additional Portals are easy to add if a practice offers more than 4 services or doctors want to attract new patients from more than 5 cities – or when they want to intensely focus one Portal on keywords for a single treatment service. Since all Portals share the same Control Panel, the extra time it takes to manage multiple dental websites is minimized.
Most dental practice marketing plans can benefit from having more than one dental website, because most practices offer more than one service, such as cosmetic dentistry, dental implants, wisdom teeth extraction, dentures, sedation dentistry, braces, etc. Each of those terms represents a keyword that new patients search for online, and each keyword represents an opportunity to generate leads for that market.
Most practices also draw patients from more than one geographical area. Doctors in large urban areas will see patients from nearby neighborhoods. Doctor’s with suburban practices attract patients from various subdivisions. Rural doctors will draw patients from neighboring towns and counties. The name of each of those areas represents an opportunity to optimized web pages for a local search keyword.
“IDA’s Web Portals make it just as easy to create a single dental website as it is to create a customized dental marketing network of Web Portals that attract the ideal patients for each practice,” says dental management consultant Jim Du Molin, founder of Internet Dental Alliance, Inc. “IDA’s unique LeadFire technology lets dentists set up a lead generation Portal in less than 10 minutes that is geo-targeted and market-targeted specifically for their dental practice.”
Portals can be further optimized to attract high value patients. This strategy positions doctors to be more in control of cash flow and profits. With IDA’s Dental Marketing Intelligence Report™, they can find out the optimal treatment services to offer based on demand, and then plan their lead generation campaigns accordingly.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites, online newsletters and other dental practice management advice and internet marketing resources.