Dental Marketing Hero Dr. Jeff Clay Does It Again!
Recently we saw Dr. Jeff Clay’s unique Christmas radio marketing campaign “All I Want for Christmas Is My Two Front Teeth”. Well, he’s done it again — in spades! Working from our dental signage story on electronic signs, Dr. Clay has just completed his own version. Here’s his email to me:
I thought you might want to see some photos of my new sign. When I met you, it took an hour to convince me to run a small ad in the phone book, and look at me now. You have created a monster! The sign is 6’ x 12’. Of the 6’ in height, 2’ is the LED panel. I am a little shell-shocked over the $40K price tag, but I’m figuring I am going to get my money back on ROI. Better than going to Vegas and blowing it! Thanks for all you have taught me. I count you as a true friend.
Click on any of these photos for a larger view. Dr. Clay is taking full advantage of his electronic reader board by streaming his phone number as a call-to-action statement along with his ability to focus his marketing on his primary high-value new patient markets. Nice work, Jeff!
Jim Du Molin