Most dentists think of lead generation when they think of dental websites from Internet Dental Alliance, Inc. (IDA) because that’s the primary function the Web Portals are designed for. However, just as the Portals make dental marketing easier, they can make dental management easier, too. For example, doctors have the option to set up the “Employment Ads” section of the Control Panel for positions they want to fill. The “Employment Opportunities” section of the live website displays the ad, and potential team members can submit their resumes and fill out online applications.
The “Employment Ads” feature is just one of a long list that extends the functions of IDA Portals beyond traditional dental marketing websites. Their multi-tasking ability is intentionally built-in to streamline dental management and marketing tasks as much as possible.
“From a single Control Panel, doctors can manage websites for multiple practice locations, email marketing, appointments, lead tracking, dental directory marketing – and even hiring new employees.,” said Jim Du Molin, dental practice marketing consultant and founder of Internet Dental Alliance, Inc. ” This kind of management efficiency frees up doctors so they can spend time with their dental patients instead of with paperwork!”
To illustrate the efficiency of the multi-taking that’s built into each IDA dental website, Du Molin offered three specific examples of how the “Employment Ads” feature of the Portal helps ease the employee prospecting process.
1 – Strategically route resumes away from going to the front desk.
The “Employment Ads” section of the Control Panel allows resumes to be sent directly to the email of whichever person in the practice designated to receive applications rather than to the front desk email – essential if the person being replaced works at the front desk.
2 – Collect a database of resumes from qualified prospects.
Larger practices can keep resumes on file to create their own pool of temps or part time employees to ensure that schedules are covered and avoid paying high temp agency fees, or to fill a position for an employee who’s moving, going away to school or serving in the military in the next several months.
3 – Use ready-to-post ad copy from IDA’s professionally written content library.
The “Employment Ads” contains copy written under the supervision of dental industry management experts. Doctors also have the option of writing their own ads or using the ad copy for any they might already have on file.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites, online newsletters and other dental practice marketing advice.