There’s a new dental marketing program available from The Wealthy Dentist. The title is ” Yellow Pages Dental Marketing Tutorial: How to Get $100,000 a Year From Your Phone Book Ad”, and it’s designed to help doctors increase their practice revenue. The video and step-by-step style guides show dentists exactly how to design a winning phone book ad.
In a recent survey by dental practice marketing resource The Wealthy Dentist, 53% of doctors still include the Yellow Pages in their marketing budgets, especially those whose practices are located in smaller towns or who serve patients over 60 – the growing Baby Boomer demographic. The ad is important to demonstrate that the dentist is a stable, local professional.
“The key to success in phone book marketing is to have a professionally designed ad that is one size bigger than your nearest geographic competitor,” says Jim Du Molin, Editor-in-Chief of The Wealthy Dentist and founder of dental marketing resource Internet Dental Alliance. “Assuming certain criteria are met — and we walk you through them — you should be able to generate from 6 to 12 new patients a month.”
In addition to the video lesson that can be watched as often as desired, the Tutorial includes several downloadable aids. The “Phone Book Ad Design Guide” has step-by-step instructions of the ad design process. The “Phone Book Ad Copy Form” provides hundreds of lines of proven copy that can be used. The “Telephone Book Ad Gallery” has ad samples to spark the imagination and demonstrate appropriate ad sizes and styles for various situations.
“When your phone book ad brings in more net income than it costs to place the ad,” says Jim Du Molin, it’s a success, Editor-in-Chief of The Wealthy Dentist and founder of dentist marketing resource Internet Dental Alliance. “Think of it this way: if someone gives you back $3 every time you hand them $1, why would you ever stop playing that game?”
Jim Du Molin — Editor in Chief of TheWealthyDentist.com — has been giving hype-free dental marketing and practice management advice since 1985. He helps dentists attract more new patients and manage their practices more effectively. With the power of the Internet, The Wealthy Dentist can deliver this dental marketing training directly to you at home or in your office, at a fraction of the normal cost.
Visit http://thewealthydentist.com/dental-marketing/yellowpages.htm for details about ” Yellow Pages Dental Marketing Tutorial: How to Get $100,000 a Year From Your Phone Book Ad” and to get your own copy of the training.