In order to be successful at lead generation, dental marketing websites need to deliver conversions as well as attract new patients. The new Web Portals from Internet Dental Alliance, Inc. (IDA) are designed to do just that. Dentists manage their Portals using their online Control Panel, which provides access to a library of articles, images and videos that dentists can use to easily create web pages that generate leads, as well as other content dentists can include to increase prospective patient conversions.
The strategy behind this information flow is simple: create search engine optimized (SEO) web pages that attract market-targeted new patients; then give those new patients the forms they need to fill out and bring with them to their first appointment. It’s a brilliant combination of web marketing (SEO) and traditional sales techniques (assumptive selling).
Pages on the dental websites are optimized with “buying” keywords – the phrases people use in their online searches when they’re ready to make a purchase (rather than when they’re just looking for information). The downloadable patient forms “assume” that they’ll make their appointment right on the dental website. Patients need to fill them out, sign them, and bring with them on their first visit (“Medical History”, “Notice of Patient Privacy Acknowledgement”, etc.).
“IDA’s Web Portals go far beyond traditional dental website design,” said dental management guru Jim Du Molin, founder of Internet Dental Alliance, Inc. “IDA’s Portals maximize both lead generation and conversions to get high-value patients into your dental chair!”
The IDA Control Panel is based on its unique LeadFire technology. It lets doctors manage multiple websites for multiple practice locations from a single interface, and make changes to all of the dental marketing websites within minutes.
The New Patient Control Panel allows access to all of the IDA tools and reports needed for successful online dentist marketing. IDA provides hundreds of images, articles and patient forms in its extensive online library. Dentists also have the option to write their own custom content and upload it to the Control Panel.
About Internet Dental Alliance, Inc.
IDA is the largest provider of dental directories, websites for dentists and email patient newsletters in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.