Dentists can track dental marketing campaigns automatically with The New Patient Marketing Machine™ from Internet Dental Alliance, Inc. (IDA). The online Control Panel lets doctors optimize their Web Portals, or dental websites, for the keywords that will attract their ideal patients. The Portals are designed so that these site visitors can be easily tracked when they answer a few simple questions.
When a prospective patient visits an IDA Web Portal page and fills out the form to set an appointment or request information, one of the required fields is “How did you hear about us?” A drop down menu appears, and they must select from the options. The dentist sets up these options in the Control Panel using defaults that IDA supplies, or by writing his own.
“It’s important for dentists to track referral sources because it lets them know what’s working and what’s not,” said Jim Du Molin, dental management consultant and founder of Internet Dental Alliance, Inc. “Seeing which sources bring in the most new patients will help dentists make quantitatively smart decisions about their marketing budgets.”
IDA makes it easy for doctors to set up one or more lead generating Web Portals that target the keywords their prospective patients use when searching online for a dentist. For example, market segments can include family dentistry, TMJ treatment, teeth whitening, braces for adults, sleep apnea, dental implants or a number of other services. Each practice can develop its own dental marketing ‘referral sources’ capture system, based on its overall marketing strategy.
Doctors who want to increase profits can easily launch strategic online lead generation campaigns to attract high-value patients. IDA’s New Patient Marketing Machine™ offers a number of marketing tools in addition to dental websites –such as listings in pre-positioned dental directories, email marketing and many more online dentist marketing resources that can be tracked to maximize marketing dollars.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.