Part III: Landing the Perfect Wife
For the past few weeks I’ve been relating how I found myself the perfect wife through a brilliantly effective marketing campaign. If you haven’t been following along, you’ll probably want to catch up on Part I and Part II below — the story of how my bachelor marketing campaign landed me a better wife than I ever could have hoped for!
My relationship with my wife has been going strong for 23 years now. It all started from a marketing campaign, one that lead to incredible results. (In fact, the only downside was that she made me give up the red E-type Jaguar convertible. But that’s another story…)
The bottom line is: marketing works. Now, let’s take a look at my campaign.
First of all, choose systems that complement your personality. (See my previous editorial,All Dental Marketing is Systems.) It didn’t bother me to be in a book that was distributed to the whole world — I was soon speaking to 1,000 people at a time about dental marketing, so shyness wasn’t a problem.
Second, choose marketing systems that have the lowest cost of acquisition. It cost me absolutely nothing to get into that book. Absolutely nothing! It’s hard to beat that price.
Thirdly, you should target the types of new patients you want and screen out the undesirables. In my case, I targeted exactly the kind of woman I wanted. I was very specific in my marketing, and I got just what I wanted. (Whether she got what she wanted, well, that’s another thing!)
Finally, you want marketing strategies that preheat the patient for case acceptance. The book preheated Suzanne. I was one of 100 straight eligible bachelors in San Francisco featured in The Bachelor Book, a truly unique group of people. She was preheated, and I was legitimized by the book.
So you see, the beauty of marketing is that the rules stay the same, no matter what you’re trying to sell. Whether you’re searching for new patients or a marriage partner, if you follow these simple rules of marketing, you can make it happen. It worked for me in my personal life!
But it’s not just about me and my life. I truly feel that if you carefully select your dental marketing systems based on the four criteria we have discussed, you too can have the Ultimate Marketing Campaign.
Jim Du Molin