IDA’s new Web Portals make dental marketing websites convert more leads for busy doctors. The turn-key Portals are designed to be simple for dentists to manage, yet easy to personalize for each practice. IDA’s unique LeadFire technology is the foundation of the system. It can publish hundreds of geo-targeted or market-targeted web pages within minutes. And doctors always have the option to choose articles from IDA’s large library, write their own content.
Although there’s plenty of content to choose from in IDA’s online dental marketing article library, the Doctor’s Credentials page provides an easy opportunity to add unique content to each Web Portal. Adding differentiating content to the dental websites is good for search engine optimization. It helps the page to rank high in the SERPs (search engine results page), and make it easy for new patients to find it.
“Each IDA New Patient Marketing Portal is designed to include more than 100 pages of search engine optimized content, customized to each dental office’s market and location,” said Jim Du Molin, dental practice marketing expert and founder of Internet Dental Alliance, Inc. “Our unique LeadFire technology makes it easy to set up custom-branded Portals that generate targeted leads.”
There are other benefits to customizing the Portals. For example, by taking the time to add content to the Doctor’s Credentials page, dentists can increase their credibility and create a personal connection with new patients. The doctor’s Web Portal is an online business brochure with the potential to build trust and instill confidence in potential patients. Many doctors list both undergraduate and graduate degrees, as well as national, state and local professional organizations. Listing professional memberships and educational degrees help convey trustworthiness to site visitors.
Helping prospective patients connect with the dental team can improve conversions. Displaying personal achievements, team photos, awards and personal philosophies on the dental website can help convey that the dentist and team members are caring human beings. Taking the time to demonstrate a warm and inviting welcome can provide just the right touch to convert leads into new patients who set appointments.
About Internet Dental Alliance, Inc.
IDA publishes the Dental Marketing Intelligence Report™, and is the largest provider of dental directories, websites for dentists and email patient newsletters in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.