A marketing video by the television network giant TNT is currently the top viral video on YouTube and is being touted as one of the best marketing stunts ever.
The video has received over 12 million views since it was first uploaded just two short days ago.
To celebrate the launch their high quality TV channel in Belgium, TNT placed a big red push button on an average Flemish town square.
A sign with the text “Push to add drama” invites passersby to use the button while the camera captures what happens next.
Click on Play to watch what happens after someone presses the red button…
Dentists, would you have pressed the red button?