Dental marketing websites from Internet Dental Alliance, Inc. (IDA) include plenty of opportunities to attract new patients with search engine optimization. But there are 3 reasons why the Doctor Profiles section is one of the most important areas to customize in order to maximize lead generation. First, practices can differentiate their brand by featuring doctors’ philosophies, experience and certifications. Second, high-value markets can be targeted by featuring the specific types of services that doctors offer. Third, photos of doctors and well-written doctor profiles help convert leads into patients because they help site visitors feel confident about making appointments.
Doctors have the option to include a philosophy statement on their dental websites. They can write the content themselves, or use the suggestions that IDA provides – either ‘as-is’ or edited for more personalization.
“The Doctor Profiles section helps doctors communicate the characteristics that make their dental practice different from other dentists in their market,” said dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “It’s a powerful lead conversion tool that helps new patients feel more comfortable with making an appointment online.”
The New Patient Control Panel is built with IDA’s new and unique LeadFire technology. It gives doctors complete control over their dental website design as well as the content that’s displayed. In addition to including images of themselves and their dental teams, doctors can emphasize the information they feel is most important to their markets: their philosophies, their approaches to dentistry and educational information about the kinds of services they offer, such as family dentistry, root canals, dental implant surgery, braces for adults, conscious sedation dentistry or wisdom teeth extraction.
In addition to the Doctor Profiles section, every IDA New Patient Marketing Portal has hundreds of pages to use for dental practice marketing. Each page represents an opportunity to attract a specific type of dental patients by optimizing it with geographic keywords or with dental market keywords.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites, online newsletters and other dental practice management advice and internet marketing resources.