The Dental Marketing Intelligence Report® from Internet Dental Alliance, Inc. (IDA) help dentists target high value patients for their lead generation campaigns. The Report delivers an in-depth analysis of the overall economy and trends in 10 top dental markets so doctors can maximize the results they get with their dental practice marketing budget.
Dental consumers routinely search the internet for information to help them make purchasing decisions. At the beginning of the buying cycle, people look for general information to learn about the product or service they’re considering. For example, they’ll begin with a keyword phrase such as “braces for adults”. As they learn more about their available options, the keywords become more specific, such as “invisible braces”. When they’ve narrowed their choices and made the decision to buy, the searches include brand names — such as “Invisalign® braces”.
“With the information in IDA’s Dental Marketing Intelligence Report® I can predict what dental consumers want – and which kinds of potential new patients are going to set appointments for dental treatment!”,” says dental management consultant Jim Du Molin, founder of Internet Dental Alliance, Inc.
The Dental Marketing Intelligence Report® digs deep into the top 15 search terms in the top 10 dental markets to derive the cost to acquire new patients. This is important data for doctors to have when they’re deciding on which kinds of dentist marketing strategies to implement for the highest return on investment (ROI).
About Internet Dental Alliance, Inc.
IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.