The Dental Marketing Intelligence Report® from Internet Dental Alliance, Inc. (IDA) digs deep into Google’s search statistics to uncover consumer demand trends for the top 11 dental markets. It then looks even deeper to find the opportunities for high value patients that dentists can target with their IDA Web Portal lead generation campaigns.
The Dental Marketing Intelligence Report® is based on the keywords dental consumers use when searching online for products and treatments. It provides a 12-month overview of dental consumer keyword search trends that indicates demand for dental treatment services within the overall economy.
The Report then looks more closely at search data for 30 keyword phrases in the top 11 dental consumer markets, such as braces, tooth whitening, wisdom teeth, cosmetic and others. Dentists can see the amount and direction of change in each of the top 11 markets compared with data from the previous month.
” IDA uses dental marketing intelligence to track the dental market trends within the general economy,” says Jim Du Molin, dental management consultant and founder of marketing resource Internet Dental Alliance, Inc. “I can use the Dental Marketing Intelligence Report® to predict what dental consumers want – and whether potential new patients are going to feel secure and confident enough to set appointments for dental treatment!”
Within each if the top 11 dental markets, the 15 most frequently searched terms are identified. Dentists can see which of these keywords are gaining or declining in popularity, and the direction in which the category is moving in general. This information is invaluable for optimizing dental websites for successful targeted online lead generation campaigns.
“The data from the Dental Marketing Intelligence Report® combined with IDA’s unique LeadFire technology puts dentists in full control of their online marketing,” adds Jim Du Molin. “They can launch targeted campaigns within minutes.”
Doctors have the option of subscribing to the Dental Marketing Intelligence Report® but it’s also included as a bonus with the purchase of IDA’s New Patient Marketing Machine®, which includes IDA’s Web Portals, dental directory marketing, email newsletters and a host of other tools. The package deal gives dentists an easy way to quickly take advantage of the Report’s findings in their dental practice marketing.
About Internet Dental Alliance, Inc.
IDA publishes the Dental Marketing Intelligence Report®, and is the largest provider of dental directories, websites for dentists and email patient newsletters in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing.
LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.