Online dental marketing has its own set of technical idioms that can make the eyes of the uninitiated glaze over. That’s why IDA provides an online glossary dentists can use to clarify the most important internet marketing concepts. Phrases such as ‘search engine optimization’ (or SEO) need to be explained so that dentists can understand the components of their online marketing campaigns and maximize results.
IDA’s online glossary for dental marketing keywords is easy to access and serves as a handy reference doctors can use to understand the basic mechanics of their online marketing plans. By providing clear definitions of need-to-know terms, IDA’s glossary flattens the internet marketing learning curve – an important feature for busy doctors.
Internet marketing for dentist offices is no longer a luxury – it’s a necessity. A 2011 survey conducted by LocalSearchInsider.com reported more than 40% decrease in the use of print directories (both yellow and white pages combined) by people searching for a local business. It’s no secret that they’re using online search engines instead. As a result, having a dental website that appears on the first page of the search engine results is one of the best internet marketing strategies a dental practice can implement.
“At IDA, we’re experts in the field of online new patient lead generation. Our new LeadFire technology creates turnkey Web Portals, or dental websites dental websites, that are fully customized and personalized within minutes,” says dental marketing guru and Internet Dental Alliance, Inc. founder Jim Du Molin. “Each dental website is strategically search engine optimized for the desired dental market keywords – including geotargeting for organic local search.”
IDA’s Web Portals are designed to be easy to navigate and customize, because busy dentists don’t have the time to become internet marketing experts to market their practices. So IDA provides them a convenient place to look up confusing terms quickly, so they can spend their time with patients instead of at a keyboard.
About Internet Dental Alliance, Inc.
IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.