Dental Marketing ROI Calculator From IDA Makes It Easy To Plan Campaigns

The new Return-on-Investment (ROI) calculator from Internet Dental Alliance, Inc. (IDA) makes planning dental marketing campaigns easier than ever. The ROI calculator estimates average patient values for each of the dental practices’ markets. Doctors than have the data they need in order to make the best decisions about how to spend their marketing dollars.

Today’s competitive dental practice marketing environment requires a strong marketing plan that includes effective and profitable lead generation strategies. Traditional broadcast media advertising such as newspapers and radio are expensive, and ROI is difficult to track.

IDA’s New Patient Portals, or dental websites, use its unique and highly-targeted LeadFire organic lead generation technology. The Portals are strategically designed to attract the specific types of new high-value patients that best fit with the doctors’ treatment specialties, such as dental implants, cosmetic dentistry, sedation dentistry, etc.

IDA’s dentist ROI calculator can be set to use estimated average patient values for each of these dental specialty markets, or it can be adjusted to match a practice’s average new patient value for each market.

“Our calculations assume an estimated lab fee that can be adjusted to fit the practice. We’ve used the American Dental Association’s estimated average collections rate of 96%, and universal variables for supplies and other expenses at a rate of 9%,” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “You then estimate the number of new patients per month for each market. To be conservative, we pre-set this at just 1 new patient per month per market.”

The ROI calculator estimates how different combinations of markets and numbers of patient will impact potential profits. Both monthly and annual net returns on investment are displayed in graph format. By comparing different market selection scenarios, it’s easy to create a dental practice marketing plan.

IDA’s New Patient Marketing Machine™ is designed to make dentist marketing as easy as possible for busy doctors. Web Portals can be easily customized to target any dental market dentists decide to target. IDA’s unique LeadFire technology let’s dentists build market-targeted and geo-targeted web pages, and launch their new lead generation campaigns within minutes.

About Internet Dental Alliance, Inc.

IDA is the largest provider of dental directories, websites for dentists and email patient newsletters in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.


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