Now it’s easy for dentists to use videos for their dental marketing campaigns. New Patient Marketing Machines™ from Internet Dental Alliance, Inc. (IDA) offer a wide selection of videos designed to generate leads for new patients. They fall into three categories — personal welcomes, educational and testimonials – and are geared toward converting site visitors into new patient appointments.
According to a recent study of ad spending by internet marketing resource, eMarketer.com, 57% of the ad dollars small businesses expect to spend during 2012 will be in the areas of online search and video. Those numbers are expected to increase to 62% by 2016.
In keeping with these internet marketing trends, IDA’s New Patient Marketing Machine® dental marketing plans maximize both of these essential online tools. IDA’s unique LeadFire technology lets doctors create targeted lead generation dental websites (New Patient Portals) within minutes. These Portals can then be personalized with customized content, including videos.
“Don’t get carried away by posting candid video clips of your front desk team,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental management guru. “Done properly, a video welcome from you, the doctor, gives prospective patients a sense of your personality and credibility. It helps you gain their trust.”
IDA also provides a library of informational videos to use in the New Patient Portals. They can be used to educate current and prospective patients on services the practice offers, like cosmetic dentistry, denture repair, root canal treatment, sedation dentistry, braces, and more.
“The video medium extends a sense of authority that helps reassure prospective patients that they’ll be in good hands,” adds Du Molin. “All of this contributes to your ultimate dental video marketing goal of converting your online visitors into taking action to request an appointment.”
Video testimonials can be especially effective on the dental website. Site visitors who can see other patients candidly heaping praise on the dentist’s chair side manner or the friendly dental team are priceless when it comes to generating the trust new patients need in order to make an appointment. Even simple, short and sincere videos taken with a cell phone can be used on dental websites.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice.