Dental marketing with the online patient email newsletter system from Internet Dental Alliance, Inc. (IDA) makes it easy for dentists to follow up with patient prospects to convert them from leads to appointments to cases. The newsletter system is part of IDA’s New Patient Marketing Machine™, a turnkey marketing system based on IDA’s unique LeadFire technology. Using the online Control Panel, dentists can set up the system to automatically send the newsletters out on a weekly or monthly basis.
The email newsletter system from IDA performs a valuable dental practice marketing function, which can have long term effects on the financial stability of the practice. Newsletters not only serve as reminders to existing patients to keep up with their dental hygiene habits, they also help dentists maintain current practice case loads.
In addition, internet dental newsletters keep the dentist’s name in the public eye, which helps generate referrals from existing patients – an important factor in dental lead generation. According to results form a recent survey conducted by dental industry resource TheWealthyDentist.com, 68% of the dentists who responded said that referrals were their largest source of new patients.
“Doctors can use IDA’s patient email newsletter system to announce new services, a new associate or a new team member, or even their latest Continuing Education course,” explains Jim Du Molin, founder of Internet Dental Alliance and a former dental marketing consultant. “Dentists can choose from more than 60 pre-written articles. Yet they’re in full control of their patient communication. Our new LeadFire technology makes it easy to personalize the newsletters with their practice information, and deliver them automatically to their entire patient base.”
Dentists also have the option of writing their own newsletters – or assigning the writing to a talented staff member. They can then load their newsletters into the IDA email system and schedule them for automatic distribution to subscribers in their database. The Control Panel allows doctors to maintain the entire email system from the same convenient interface that maintains their Web Portals (dental websites).
About Internet Dental Alliance, Inc.
IDA is the largest provider of dental directories, websites for dentists and email patient newsletters in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.