IDA’s New Patient Marketing Machine™ dental marketing Control Panel has the ability to create reports that make lead tracking and analysis push-button easy. This reporting capability lets doctors save time, yet still make informed decisions about the directions of their online dental marketing campaigns. The reporting is just one element in IDA’s sophisticated lead generation toolbox that puts doctors in control of their dental practice marketing.
The IDA Control Panel displays a variety of information about each lead, including its type (phone inquiry, appointment request, response to a website promotion, smile analysis, etc.), source (which web portal), the time and day it came in, phone number, and possibly email address. Geographic market data can include up to five cities and multiple ZIP codes to maximize search engine visibility.
“At IDA, we’re committed to making the new patient lead generation process as easy and effective as possible,” says dental practice marketing expert and Internet Dental Alliance, Inc. founder Jim DuMolin. “For example, our new LeadFire geotargeted organic local search technology makes it possible for doctors to add from 5 to 20 new patients to their practice every month – on autopilot!”
Tracking leads by dental market is another important dental marketing analysis feature of the New Patient Portal Control Panel. Graphs and reporting filters allow doctors to compare the different dental markets they’re targeting. For example, the results may show that the Cosmetic Dentistry portal is generating the most new patients, followed by the portal targeted at Orthodontic patients; and the Dentures and Dental Implants portals are generating comparatively fewer patients. Doctors can then make strategic dental marketing decisions and revenue forecasts that will improve their dental practice management.
“By automating dental lead generation, dentists have more control over their time and income,” adds DuMolin. “For example, imagine opening a new practice location and being able to immediately generate geotargeted and market-targeted leads to fill the appointments. IDA New Patient Portals based on our proprietary LeadFire technology make that possible!”
New Patient Portals allow dentists to target leads by dental specialties such as General Dentistry, Sedation Dentistry, Tooth Whitening, Braces, Root Canals, and many other categories. Each dental website can also list up to three secondary dental markets that inform prospective patients about other services (e.g., conscious sedation, laser teeth whitening, Invisalign© braces, abscessed tooth, etc.).
IDA’s Web Portals are optimized for Google, Yahoo, and Microsoft Bing in order to maximize lead generation. Each Portal can be customized for individual dental offices, and updated in less than 60 seconds. When doctors want to make changes based on the results shown in their marketing reports, the changes appear instantly on their dental websites dental websites.
About Internet Dental Alliance, Inc.
IDA provides a wide range of dental practice marketing tools, including websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system that automates search engine optimization, and makes it possible to generate new patient leads within minutes of setup. Internet Dental Alliance also provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, as well as dental management advice and resources.