Want Better Dental Marketing Results? IDA’s Call Quality Review Program Can Increase Appointments

Here’s the truth about effective online dental marketing: getting visitors to your website is only part of the equation.  In order to increase your bottom line, you still need to  convert those visitors into patients who show up for their appointments. The “Call Quality Review Program” by Internet Dental Alliance, Inc. (IDA) helps you do just that. A recent survey by “The Wealthy Dentist” reports that up to 50% of new dental patients are won or lost depending on how their initial calls are handled by the front desk. IDA’s new program lets doctors monitor incoming calls and increase conversion rates.

Marketing strategies for IDA’s dental websites focus on a two-step process for creating new patient appointments. The first step is to generate phone inquiries from qualified patient prospects using New Patient Portals, powered by IDA’s new LeadFire technololgy . Each portal is optimized based on a dental practice specialty, such as cosmetic dentistry, orthodontics, dentures, dental implants, gum disease, tooth whitening, sedation dentistry, etc. The second step is to convert these phone calls into appointments.

“Over the past few decades, I’ve seen doctors spend literally tens of thousands of dollars on elaborate dental practice marketing strategies – then lose their investment due to lack of training, lack of systems, and lack follow-through by their front desk teams,” says dental marketing expert Jim DuMolin, founder of Internet Dental Alliance, Inc. “Generating the high-value new patient lead is merely the first step. Converting that phone call into an appointment completes the process.”

Doctors are in full charge of the data their dentist marketing websites collect. The dentist call review feature can be turned off completely, or left on to record each incoming call. Recordings can be reviewed at a later time, and used to improve front desk performance — to monitor how well the team follows up on new patient leads, to evaluate performance for salary reviews, to coach for efficient customer interaction, etc.

“Implementing call quality review into front desk management can add from 5 to 20 new patients per month to a dental practice. It’s our most frequently requested feature,” adds Jim DuMolin.

The New Patient Control Panel in each IDA Web Portal offers several kinds of reports that help doctors improve their dental practice marketing campaigns. The “Review Leads” page within the “Reports” section displays graphs that summarize new patient leads by month. IDA’s unique LeadFire filters lead sources by Web Portal, Directory, or practice location. Other filters can group leads by web forms, emails, and telephone calls.

The reports based on geographical markets (state, city, Zip Code)and dental market allow doctors to compare which Portals generate the most leads, and provide valuable data to evaluate and plan marketing campaigns.

About Internet Dental Alliance, Inc.

IDA provides dental management advice and resources to dental practices, including online dental marketing services such as find-a-dentist websites. Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories, and completed development of its unique LeadFire technology in 2012.

About Audre Hill

Audre Hill writes press releases on behalf of Internet Dental Alliance, Inc.

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