Internet Dental Alliance, Inc. (IDA) includes social networking tools in its dental marketing plans. Sites like Facebook, Twitter, LinkedIn, YouTube, Delicious, and Yelp let people share opinions, links and recommendations with their family and friends. IDA Web Portals are designed to take full advantage of this growing trend by making web content easy to share, and by providing tools that allow dental practice website content to be easily integrated with doctors’ social networking profiles.
The success of social sites such as Facebook, Twitter, LinkedIn, YouTube, Delicious, Digg, Reddit, StumbleUpon, Tumblr, Orkut, WordPress, LiveJournal, TypePad and others means that social networking tools need to be included in every dental practice marketing plan. However, successful social marketing requires maintaining an active presence, which can be overwhelming (or impossible) for busy doctors.
“That’s why IDA designs customized dentist social networking strategies that are easy to implement. For example, dental websites and portals can be completely integrated into a dentist’s personal or professional Facebook profile,” says Jim Du Molin, dental patient marketing consultant and founder of Internet Dental Alliance, Inc. “Individual Facebook pages can be built for each market segment a doctor wants to target, including geographical locations, and specialties such as dental implants, braces & orthodontics, Invisalign ©, dentures and wisdom teeth.”
Each dental website page is designed so that new patient prospects can be strategically sent to the practice’s social networking profile pages for social proof or more information. Twitter feeds and Yelp reviews are good sources for testimonials from existing patient. LinkedIn listings and YouTube playlists are good ways to provide more information about dental services such as cosmetic dentistry, orthodontics, periodontics or sleep apnea.
“Since most web visitors will have profiles on their own selection of social networking sites, displaying a variety of social networking tools on your dental practice website makes it easy for them to do some dental marketing for you,” adds DuMolin. “Referrals are the most powerful kinds of advertising. Patients can spread the word to family and friends by email, or by using their own Facebook pages, blogs or other online networks they’ve joined.”
Online lead generation is becoming a necessity for effective dental marketing, and social media is an important component. IDA’s Web Portals make it easy for visitors to share information with their own network of family and friends online. Social networking and bookmarking links are embedded in the articles so sharing is as easy as clicking a button. IDA makes periodic updates to the list of social sites that are included to ensure that the most popular communities are included.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories, and completed development of its unique LeadFire technology in 2012. Internet Dental Alliance provides dental practices with online dental marketing services such as websites and newsletters, find-a-dentist websites, and other dental management advice and resources.