Dentists who sign up for the New Patient Dental Marketing Machine from the Internet Dental Alliance are given several bonuses. Primary among these are dental office team training lessons offering continuing dental education in the areas of dental management and marketing.
As many as half of new dental patients can be lost at the front desk. Every IDA dentist is given Dental Front Desk Team Training, a $447 value, at no additional cost. This three-part video strategy series focuses on improving a front desk’s dental practice marketing skills. This is one of the most effective ways to increase dental practice profitability. It’s also a dental marketing strategy that costs nothing to implement.
“I’ll tell you the number one problem in dental office management: a poorly-trained front desk,” says Jim Du Molin, founder of Internet Dental Alliance and a dental marketing expert. “I’ve seen doctors spend tens of thousands of dollars on dental marketing efforts, only to see their return on investment (ROI) dwindle because the front desk team wasn’t trained, organized or equipped to handle the new patient calls.”
The first part of the dental team training program includes the online video series “How To Turn Your Front Desk into a Marketing Machine.” Since so many new dental patients are lost at the front desk because of poor call handling and systems, this strategy can double a dental practice’s new patients. Three video strategy tutorials show dentists and team members how to convert high-value new patient leads into actual dental appointments.
“Not training your front desk is like throwing money away,” muses Du Molin. “New patients are money in the bank… but you only get to cash that check if the new patient lead turns into an actual, paying patient. Your front desk needs to convert that call to a patient. And you, the dentist, need to give them the tools and training to do that.”
These dental management training tutorials and many other dental marketing lessons are available for individual purchase at TheWealthyDentist.com, or as part of the complete online dental continuing education courses at TheWealthyDentistUniversity.com.
About Internet Dental Alliance, Inc.
IDA is the largest provider of dental directories, websites for dentists and email patient newsletters in North America. Internet Dental Alliance provides dental practices with online dental marketing services such as dentist websites, newsletters, and other dental management advice and resources.