Dentists can meet all of their internet dental marketing needs with the New Patient Marketing Machine from Internet Dental Alliance, Inc. Total Lead & Call Tracking allows dentists to see all of the new patient marketing leads generated by their dental websites and dental directory listings. In addition, dentists can view details about new patient requests, listen to recordings of actual new patient calls, and graphically analyze their new patient data.
IDA’s Total Lead & Call Tracking system is accessible via the online New Patient Control Panel of a dentist’s website. Leads are broken down by dental website and directory listing. Dental practices can glean insights into new patients by analyzing each request for an appointment, based a variety of criteria: ZIP code, city, whether the appointment request was made by phone or email, or even how long the new patient phone call lasts.
“Lead tracking is the single best way to monitor the effectiveness of your dental marketing efforts,” explains Jim Du Molin, founder of Internet Dental Alliance and a former dental consultant. “No question about it. Our new LeadFire technology lets you compare your different websites side-by-side. It lets you see which cities and market segments are producing the most new patients for your practice.”
Lead Tracking Reports from IDA provide a comprehensive list of a dental practice’s new patient leads. Different types of leads are listed, including phone leads, responses to online dental marketing promotions, and patient requests from online dental directories. Notifications can be delivered to the dentist via email, fax, text message, or telephone message. Gathering these leads together lets a dentist determine which dental marketing sources are bringing in the most new patients.
“Call recording lets you see how well your team is converting that appointment request into a new patient in your chair,” continues Du Molin. “You could be losing up to half of your leads at the front desk if your team isn’t handling them properly. Call recording is the only way you’re ever going to really know what’s going on when that prospective patient calls in for the first time.”
Call Monitoring to improve your front desk’s skills can dramatically increase conversion from appointment requests to actual patients in the chair. By reviewing recordings of appointment request telephone calls, you can accurately monitor the effectiveness of your front desk team’s dental practice marketing.
About Internet Dental Alliance, Inc.
IDA is the largest provider of dental directories, websites for dentists and email patient newsletters in North America, all based on its advanced LeadFire lead generation system. The Internet Dental Alliance provides dental practices with online dental marketing services such as dentist websites, newsletters, and other dental management advice and resources.