Internet Dental Alliance, Inc. (IDA) offers cutting edge dental marketing websites to generate targeted leads in high-value markets. Using IDA’s unique LeadFire technology, every dental practice can tailor it’s online marketing campaigns based on the team’s clinical skills and the kinds of new patients it wants to reach. Dentists can easily launch new dental marketing campaigns in different markets whenever they want.
In contrast to IDA’s new approach to online dental marketing, typical dentist websites often rely on standard templates created for professionals, which are lightly customized with a few general dentistry web pages. Although these sites provide dentists with an online address, they have some significant drawbacks: they can be difficult to update as a dental practice expands, and they rarely attract new patients because they don’t show up in the search engine results pages (SERPs) due to lack of proper optimization.
IDA’s New Patient Marketing Portals solve both problems. In addition, by using multiple websites, dental practices have the potential to increase revenues by targeting high-value dental markets. A dentist selects a primary dental market and a single treatment service to target with each dental website. It may be general dentistry, cosmetic dentistry, dental implants, braces – whatever types of patients the dentist wants to reach. The dental website is then completely and automatically search engine optimized for that particular market segment.
“Targeting your dental marketing is the best way to reach new patients,” counsels Jim Du Molin, founder of the Internet Dental Alliance and a dental consulting expert. “It’s not just about how you can attract more new dental patients. It’s about getting the very best new patients… the ones your dental practice really wants.”
Dental websites for targeting dental patients are available for specialists as well as general dental practitioners. Campaigns for board-certified specialists are available for the following dental specialties: endodontist, oral surgeon, orthodontist, Invisalign© for orthodontists, pedodontist (children’s dentist), periodontist, and prosthodontist markets.
Dentist marketing campaigns for general practitioners include family and general dentistry, cosmetic and restorative dentistry, dental implants, braces and orthodontics, Invisalign ©, dentures, wisdom teeth, gum disease, root canals, tooth whitening, TMJ / TMD, children’s dentistry and dental insurance patients. Sedation dentistry is also available as anxiety free dentistry or minimal sedation dentistry.
By using strategic geo-targeting, dentists can attract more new patients. IDA dental websites are automatically optimized with geographic information such as city, county, ZIP code, and region. Each IDA New Patient Marketing Portal targets one main city, and the dentist can target up to five other nearby geographic markets.
About Internet Dental Alliance, Inc. (IDA)
IDA is North America’s largest resource for websites for dentists, email patient newsletters and dental directories. It also offers other online dental marketing services such as newsletters, email campaigns and other dental management advice and resources.