IDA makes online dental marketing easier than ever with New Patient Marketing Portals. Dentists can change everything from search engine optimized content to color schemes within minutes. There’s no need to wait for a programmer or web designer, or to spend weeks of precious family time (or patient time) learning how to use complicated software.
IDA’s dental practice marketing plans put dentists in complete control of their dental websites. Changes made in the online New Patient Control Panel are instantly reflected on every single page of the New Patient Marketing Portal. Doctors can choose their dental website design and color scheme from a large selection. Dental practices can also target the exact patients they want by geographic area or dental market – family dentistry, cosmetic dentistry, dental implants, braces, dental insurance, etc.
“Dentists often ask me, ‘What’s the difference between a web portal and a website?’” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “What IDA offers is so much richer than a conventional website. These portals are websites, sure, but they’re so much more! They’re powerful, dynamic, and instantly customizable.”
IDA New Patient Marketing Portals are designed for easy navigation, and to provide market data that helps doctors fine tune their marketing strategy on the fly. Each Portal is optimized to attract high-value new patients by dental market specialty, and also within the dental practice’s city and surrounding geography. Since rating well with search engines such as Google, Yahoo, and Microsoft Bing is key to attracting more new dental patients online, IDA dental website portals include the latest SEO to maximize a dentist’s web positioning based on both geographical and dental market keywords.
For example, dental markets may include general dentistry, tooth whitening, Invisalign©, sedation dentistry, root canals, orthodontist, periodontist, oral surgeon, prosthodontist, children’s dentist, endodontist and many more. Geographical keywords may include states, cities, neighborhoods and zip codes. Many practices increase the return on their marketing investment (ROI) by setting up multiple high-targeted dental website portals for each of the services and locations the practice offers.
“Good search engine results positioning (SERP) is the holy grail of dental marketing,” says Du Molin. “We’ve spent years pouring everything we know into the New Patient Marketing Machine. Experience has shown that dentists can get more new patients – the exact kind of patients they want – by setting up multiple targeted dental websites. IDA makes it easy to do just that.”
The New Patient Marketing Portals provide valuable reports about how the lead generation campaigns are performing. Dentists can quickly find out which of their Portals are generating the most leads, then make instant, strategic changes to their websites by adding new geographic or dental market keywords. The Portals can be used as a complete online dental marketing solution, or added to existing dental practice websites.
Visit http://InternetDentalAlliance.com to find more information about dental marketing, dentist websites, dental newsletters, find a dentist websites, and dental practice management services that can help you improve your bottom line.