Dental Marketing: Top 10 Ways to Build Dental Website Backlinks

Dental Marketing: Top 10 Ways to Build Dental Website BacklinksLink building should still be an important part of your Internet dental marketing efforts.

Links to your dental website from other trusted websites is still one of the most underutilized SEO tools by dentists in their dental marketing plan. Adding just 5 to ten additional incoming links to your practice website can usually boost your search engine ranking by several pages.

The fastest way for a dentist to acquire links to a dental website is to ask for them.

But how do you get started?  Where do you look for links?  How do you acquire them?

To answer these questions and help you out, The Wealthy Dentist has put together the following–

 Top 10 Ways to Build Dental Website Backlinks

1.  Look to your dentist referral partnerships first.

Do you refer dental patients to a local orthodontist?  A periodontist?  A local oral surgeon? Dentists should start with what is considered low-hanging fruit when it comes to link sharing and link building.  Doctors in your referral network are a great place to start your link building campaign.  Links between similar businesses are some of the strongest links a dental practice can obtain to help with its SEO efforts.

2.  Look to your dental supplies and equipment companies next.

The easiest way to get a link back from a dental supply or equipment company is offer up a website testimonial with a link back to your website instead of listing your city.  It never hurts to ask, especially if you are a valued customer.

3.  Make sure your website is listed on the websites of any local organizations to which you belong.

Is your website listed with your local Chamber of Commerce website?  The Better Business Bureau?  Is your dental website listed with the Rotary club where you are a member?  Professional dental organizations not only can grow your professional network, but also can be a great source for link building to your dental website.

4. Dental patients, family and friends professional websites.

Do you have valued patients who have their own business websites who might link to you as “the best dentist in town?”  Do you have family and friends who have professional websites that would be willing to add a link back to your dental website?

5.  Establish your own presence on 3rd party review websites.

Business review websites like Yelp or DR. Oogle typically have their own community built around them. Ask your favorite dental patients to review your dental practice at these communities when they tell you how happy they are with a certain dental treatment you have just performed. See if you can’t build you own dental patient community around one of these 3rd party review websites.

6. Every social media website available to you.

Social media websites are valuable for SEO because of their sheer size and power. They are typically trusted by search engines and fairly easy to join. When dentists think social media has no real value, they are often forgetting about their link building capability. These sites don’t take long to join and all offer the ability to link back to your website in your profile. Think Facebook, Twitter, YouTube (you could just offer a few of your favorite YouTube videos if you don’t have dental practice videos of your own), Foursquare, Google Places, Pinterest, and Ning to name a few. Make sure to include your dental practice in as many dental directories as possible.

7. Press releases about you and your dental practice.

Press releases are an easy way to build links back to your dental practice website. Not to mention the fact that press releases are often picked up by local, regional and national news websites. There’s prnewswire.com, prweb.com, www.prlog.org, free-press-release.com, pr.com, I-newswire.com, PRBuzz.com, and more — just Google ‘press release distribution’ to see a full list of websites offering press release distribution services.

8. Create fun, comical or entertaining content.

Have you always fancied yourself as an artist with a sense of fun? Can you draw a fun dental cartoon? Can you create fun names for teeth so that people can remember which ones are located where in their mouth? Think about creating something fun that people want to share. An example of this is The Wealthy Dentist’s Dental Marketing: Social Media For Dentists Explained image where social media for dentists was explained in a light-hearted way.  Creating a resource page is another way to obtain links back to your dental website.  Your local city culture offers many resource page ideas like ‘inexpensive places to entertain children over the summer’ or ‘local clean bathrooms for public use’ (every mother who has children will love you for this list).  Even a list of all the local parks that allow dogs can be something your dental patients will want to share.

9.  Sponsor a local event.

Often local events have their own event websites that stay up long after the event has ended.  Think about your local little league or soccer leagues.  Being an event sponsor not only offers you involvement in your dental patient community but a chance to be featured on their websites.

10.   Writing guest articles for online publications.

Most blogs and online publications are always looking for experts in various fields to provide articles.  Get to know the local journalists in your community and introduce yourself as a go-to specialist on dental-related subjects.  Is there a popular blog in your niche where you can offer an expert opinion on teeth whitening, the latest in dental implants, or the proper way to brush your teeth to prevent cavities? There are many top mom bloggers who would love to share advice from dentists along with their regular blog articles.  Just make sure your guest articles always include a link back to your dental website.

Some of these top 10 link building techniques will work better for your dental practice than others.  It’s all about thinking outside the box when it comes to obtaining links back to your dental website. It is one of the most effective dental marketing tools you will ever spend time on.

What link building techniques have worked well for your dental practice website?

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

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