Are you curious how the changes to Google search will impact your Internet dental marketing?
Search Plus Your World is what Google is calling their personal search algorithm intended for the users of Google Plus.
When a Google Plus user is signed into Google, their search results will be very different from searches done outside of Google Plus. Search Plus Your World will include photos, blog posts, and recommendations from the user and their friends.
They will see the personal results and the profiles of people they know (or follow) on Google Plus included in their search results. They will also be able to expand their Google circles by discovering people and brands related to their search — Google will be offering these recommendations to them too.
If the idea of Search Plus Your World has you a little confused, Google has provided the following video, which shows how Google intends personal search to look for the Google Plus user —
These changes to Google search mean that individuals will play an ever-growing part in search results from Google.
Dentists can help their Internet dental marketing efforts by creating and sharing dentistry-related content as always, but with a new attention directed at Google Plus. Maximize impact by educating your dental patients on who you are and how you can help.
What are your initial thoughts about Google’s Search Plus Your World, and how is your dental practice using Google Plus?