Dental Marketing and Practice Management

Fully 95% of Dentists Agree Marketing Is Part of Their Job

When we asked dentists if marketing is part of their job as a dentist, we heard a lot of grumbles about what a pain dental practice marketing can be. Nonetheless, 95% of respondents acknowledge that they won’t get to practice dentistry if they can’t run a successful business. Only 5% maintain that their job is to to fix people’s teeth and improve oral health.

A Florida dentist summed up how many dentists seem to feel about marketing: “Hate it. Can’t live without it.”

Here are some more comments from dentists:

• “A restaurant can’t say, ‘We won’t do marketing because we just want to cook good food for people.’” (Minnesota dentist)
• “I love it, but first things first: If you aren’t doing internal marketing, you should not be doing external marketing.” (Michigandentist)
• “I hate it, but it’s a necessary effort and expense.” (Kansas dentist)
• “Love it. If you market you get to do the type of work you want.” (Illinois dentist)
• “Don’t really like it. Not sure how it will be perceived. Lots of opportunity for misunderstandings with patients.” (Oregon dentist)
• “I have learned to do it. It was not needed years ago!” (Indiana dentist)
• “You can’t succeed without it.” (Endodontist)

Read the complete dental practice marketing survey results or post your own comments…