How to Turn Free Dental Work into Free Advertising
One IDA dentist has been working hard to use the marketing know-how he’s picked up from The Wealthy Dentist to pick up new patients and increase name recognition of his practice. Dr. Jeff Clay of Shady Spring, West Virginia, teamed up with local radio station WTNJ-FM to offer a holiday dental giveaway.
Listeners are invited to enter on the radio’s website (where there’s a prominent link to Dr. Clay’s IDA site, of course!). Visitors get to vote on which candidate needs dental work the most, and the winner will receive up to $2,000 in free dental work from Dr. Clay’s practice. In return for providing free care, the radio station is airing 100 60-second contest promos and another 100 five-second spots – that’s a $2400 advertising value!
How brilliant is Dr. Clay’s strategy? Remember, there are more ways to pay for advertising than with money alone!
Check out Dr. Clay’s “Two Front Teeth” radio ad, and look how the contest is being promoted on WNTJ’s website!
About Jim Du Molin
Setting Dental Fees for Maximum Case Acceptance
$10,000 a Month Chart Audit
DIY Office Brochure
Practice Answering Machine
Maximize Case Acceptance
Maximize Your Marketing: Target High-Value Patients
Turn Your Front Desk into a Marketing Machine
Structuring a Dental Associate Program
Designing the $1,000,000 Dental Practice Sign
Internal Marketing & Communications
Doctor-to-Doctor Marketing
