Dentists Prefer Facebook For Their Dental Marketing

Dentists Prefer Facebook For Their Dental MarketingFacebook has turned into a popular dental marketing tool for dentists to attract more dental patients.

9 out of 10 dentists use Facebook as their preferred place to network online.

While Facebook is facing criticism over their often-disputed privacy policies, most of the dentists using Facebook use it for both professional  and personal networking.

“We are at the beginning stages of our Facebook dental marketing. We are using it as an informational, personable and promotional platform. We are giving our patients useful information, keeping them updated on what is new in our office, and giving away prizes for liking our page. We also give patients $5 off their services when they check in! responded one dentist.

The Wealthy Dentist decided to survey dentists to ask what sort of social networking they do online, and whether it was for personal or business purposes.

Dentist use of social media

Dentists use the following social networking sites professionally –

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Blog
  • Google Plus

And for personal use?

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • LinkedIn and blogging were used the least

Here are some dentist comments:

“We have a business Facebook page which does well for us. I update it regularly and have a couple staff that like to write updates on the wall, too.” (Ohio prosthodontist)

“I haven’t yet figured out what to make of Twitter.” (General dentist)

“I still prefer word-of-mouth recommendations most of all.” (Arizona dentist)

“I really do not have the time or inclination to follow through with these media platforms.” (Massachusetts dentist)

With Facebook about to make a public of offering, which is estimated to bring in about 10 billion dollars, it is time for just about every dental practice that is serious about dental marketing to get on the Facebook bus!

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

  • Karljmuzikardds

    I just surveyed 17 fellow dentists after reading this article and found NOT ONE dentist who said this was true of them.  Where does this kind of stuff come from anyway?

  • Catherine

    Hi Karl,

    Thank you for your comment.  The dentists respond from a variety of locations throughout the U.S. and Canada.  If you provide me with your location I will be happy to look at the survey responses from dentists in your area and tell you what kind of responses we received (if any from your region).

    If you are from a rural location, where social media has not caught on, you may see different results.  As you can see by the Massachusetts’ dentist comment above, not all dentists embrace social media.

    Are you signed up for our email newsletter (or any of your 17 dentist friends)?  It’s free! And you can sign up on the right side of this blog.  Each week, we email a survey question in our newsletter and I would enjoy getting survey feedback from you and the dentists you know. 

    Catherine

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