9 out of 10 dentists use Facebook as their preferred place to network online.
While Facebook is facing criticism over their often-disputed privacy policies, most of the dentists using Facebook use it for both professional and personal networking.
“We are at the beginning stages of our Facebook dental marketing. We are using it as an informational, personable and promotional platform. We are giving our patients useful information, keeping them updated on what is new in our office, and giving away prizes for liking our page. We also give patients $5 off their services when they check in!“ responded one dentist.
The Wealthy Dentist decided to survey dentists to ask what sort of social networking they do online, and whether it was for personal or business purposes.
Dentists use the following social networking sites professionally –
- Google Plus
And for personal use?
- Google Plus
- LinkedIn and blogging were used the least
Here are some dentist comments:
“We have a business Facebook page which does well for us. I update it regularly and have a couple staff that like to write updates on the wall, too.” (Ohio prosthodontist)
“I haven’t yet figured out what to make of Twitter.” (General dentist)
“I still prefer word-of-mouth recommendations most of all.” (Arizona dentist)
“I really do not have the time or inclination to follow through with these media platforms.” (Massachusetts dentist)
With Facebook about to make a public of offering, which is estimated to bring in about 10 billion dollars, it is time for just about every dental practice that is serious about dental marketing to get on the Facebook bus!