It would seem a little dental marketing can even help reclaim stolen property.
Florida dentist Bill Strupp experienced a dentist’s worst nightmare: having thieves break into his dental practice to steal computers and dental equipment.
They also made off with Dr. Strupp’s sports memorabilia collection which included an official Heisman football, dozens of signed Yankee baseballs and three signed Yankee bats given to him by his friend and dental patient, George Steinbrenner.
He desperately wanted the stolen items returned.
So he decided to use some Internet dental marketing by placing an ad on Craigslist offering a reward for the return of the stolen property. Dr. Strupp must have written a great ad, because someone called offering to sell the sports memorabilia back to him.
That someone seemed like the thief.
The Tampa Bay Times reports that Strupp played along with the caller and promised not to call the police.
“Immediately, as soon as I hung up with him, I picked up the phone and called (Clearwater police) Detective Jonathan Walser,” Strupp told the Times.
In working with the police Dr. Stupp agreed to meet the caller in a local shopping mall to obtain the sports collection and his computers in exchange for $10,000. When the thieves approached Strupp to handover the stolen property, Clearwater police moved in and arrested the suspects.
A search warrant helped find more of Strupp’s missing dental practice items, but not all.
Strupp told the Times, “I’m just flabbergasted that anybody would be that stupid to try to sell something back to somebody after you stole it from them!”
Maybe it was the great Internet dental marketing he used to write that Craiglist ad.
For more on this story see: Dentist bites back: Craigslist ad leads to arrest of two in stolen property case