Victoria’s Secret Introduces Specialty Toothpaste
With the help of an ambitious Manhattan dentist, Victoria’s Secret is introducing a whitening toothpaste to its line of beauty products. Starbrite, developed by Dr. Debra Glassman, features bold pink and leopard-print packaging. Dr. Glassman (who goes by “Dr. Debra”) loves pink herself, the signature color of Victoria’s Secret. In fact, her lab coat, gloves and mask are always pink.
When Dr. Glassman learned that Victoria’s Secret had expanded their product line to include outside brands, she set up a meeting with executives who loved her idea of a female-oriented toothpaste. She began manufacturing after receiving the go-ahead from the retailer. The toothpaste has already debuted in select stores, and a national rollout is planned for January. The 4.2-ounce tubes retail for $6.99 each. Matching pink mouthwash and floss are already in the works.
What do you think of Dr. Debra’s marketing ploy? Brilliant or obnoxious? Myself, I’m not quite sure — I’m thinking it’s a little bit of both!