Dental practice marketing can be one of the dentists’ greatest challenges and in the current volatile economy — greater even than running a dental practice and managing a dental staff.
The Wealthy Dentist has compiled our top 10 dental marketing articles to help dentists boost their dental profits in 2012.
1. Dental Marketing: 7 Ways To Turn Your Dental Office Into a Hot Marketing Machine
Dental marketing is more than just a geo-targeted, search engine optimized dental website and an effective email newsletter marketing plan. It also involves branding and an effective dental office display…[Read more]
2. Dental Marketing: A Guide for Avoiding Negative Online Reviews
In customer service it used to be said that an unhappy customer would tell nine to fifteen other people about their negative opinions. Today an unhappy dental patient can influence hundreds of people by leaving a negative review on an online review website… [Read more]
3. Dental Marketing with Google Offers
Who in their right mind wouldn’t want $421 dental package with exam, X-ray and take home whitening for life for just $59! I’d sign up personally if I lived in Portland. This is exceptionally great marketing title that grabs the most jaded consumer by the throat…[Read more]
4. Dental Marketing: Google Offers vs. Groupon
Not long ago Google tried to buy Groupon for something like 6 billion dollars. Groupon turned the offer down. Within a month Google started Google Offers. Mike Blumenthal’s blog reviewed the early test results on Google Offers for the local Portland beta test…[Read more]
5. Dental Marketing: Geo-targeted Local Search Strategies
According to Google, 97% of consumers search for local businesses online. A geo-targeted local search strategy makes it easier for your dental practice’s prospective new patients to find your dental website and your practice. But what exactly is geo-targeted local search? …[Read more]
6. The Essentials of Dental Patient Marketing: Dental Office Presentation
Marketing your practice through a powerful dental office presentation strengthens your identity, reminds people of your dental practice and is simply good business. Dental practice marketing may seem — to the dentist —like an overwhelming task…[Read more]
7. 5 Simple Online Marketing Strategies for Dentists
The right Internet dental marketing strategies have been proven to grow a dental practice and attract new patients. With over 5,000,000 searches for “dentist” online, it’s now more important than ever to have a viable web presence…[Read more]
8. Dental Marketing: How to Set Up a Google+ Dental Practice Page
Google has launched Google Plus For Business which now allows dentists to create a Google Plus Page for your dental marketing. Google Plus For Business is a set of tools that can help you grow your dental practice and enhance your dental marketing efforts…[Read more]
9. Dental Marketing on the Internet: What is the Value?
Social media has joined the Internet dental marketing toolbox along with multiple targeted websites and directory listings that are now required for maximizing new patient flow. Dentists measure many things in order to determine if their actions justify the cost…[Read more]
10. Dental Marketing: A Doctor and His Dog
As much as many of you would like to think that you should be drawing patients from across the country with your marketing, the truth is that the average urban/suburban dental practice draws close to 90% of its new patients from within a geographic circle of 6 to 8 miles…[Read more]
The Wealthy Dentist keeps its word. Since 1985 Jim Du Molin has been giving no-hype dental marketing and practice management information that can help dentists attract more patients and better run their practice.