Dental Marketing and Practice Management

Your teeth look fantastic! You must be rich, happy and intelligent

The American Academy of Cosmetic Dentistry (AACD) recently conducted a study on how people’s teeth affect how they are perceived. Respondents saw a random sampling of “before” and “after” photos of cosmetic dentistry patients, and were asked to rate each person along several dimensions (attractiveness, intelligence, happiness, success, and other positive attributes).

The pictures of those who had had cosmetic dental work were rated higher along all dimensions. That means that people with better teeth were perceived as smarter, more attractive, happier, more successful, kinder and wealthier than those with crooked or dingy smiles.

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