22% of Dentists Spend Over 5k a Month on Dental Marketing

22% of Dentists Spend Over 5k a Month on Dental MarketingWhat do dentists spend monthly on dental marketing?

It all depends on the dentist you ask.

54% of the dentists who responded to this question in The Wealthy Dentist survey spend over $1,000 a month on marketing, while a mere 7% spend nothing at all.

“We budget 6 percent of collections at approximately $18,000 per month,” revealed a California dentist.

Here are the survey results –

7% — No marketing expenses.
6% — Under $200.
9% — $200-500.
25% — $500-1,000.
20% — $1,000-2,000.
12% — $2,000-5,000.
22% — Over $5,000.

What dentists had to say about their monthly marketing expenses –

“We spend $80,000.00 + a month.” (Texas prosthodontist/orthodontist practice)

“In this rural area, it is difficult to reach a large number of people.” (Rural general dentist)

Internal marketing is clearly the best form of marketing and the least costly. We’ve focused a lot on that the past 2 years and have seen significant benefits and practice growth!” (Texas prosthodontist)

“Our business is less than 2-years-old. We are now over 50% internal referral. I may cut some of the marketing budget for external next year.” (Missouri dentist)

“It seems every year it costs more and more to get a descent ROI.” (California orthodontist)

“Our practice is over 50% dental implant related and we could not do the volume we do without extensive external marketing.” (General dentist)

“$500 – $1,000 and growing.” (South Carolina periodontist)

“We get over 30 new patients a month every month by great “word of mouth” in our community. No amount of “marketing” is better than treating your patients like you would want to be treated!” (California dentist)

“$2,000 – $5,000 and looking to increase.” (Michigan dentist)

What does your practice spend on dental marketing each month?

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

  • Red Rock Dental MA

    It would be interesting to follow up with a survey as to whether dentists track the ROI on the different marketing channels – direct mailings, AdWords, SEO contractors, print ads, radio ads, referral programs, etc

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