The Marketing Power of Freebies

How giving things away can make you rich

IDA offers you a complete marketing solution for your dental practice. Remember, getting people to your Practice Profile or local IDA practice website is just the beginning. Getting them actively involved is the key to capturing them as new patients.

To do that, we use a time-tested marketing tool that for hundreds of years has never failed. (No, not sex!) We use the magic word: “Free!” Everyone wants something for nothing. So at IDA we have developed a series of dental Internet freebies.

We list these freebies on your Practice Profile and throughout your local practice website(s) where they will get the most attention. These can range from white paper reports on subjects like the “Top Ten Things You Should Know before Selecting a Cosmetic Dentist” to one of my favorites, a
Free Cosmetic Consultation.” People who sign up for this freebie are scheduling an appointment for you to sell them cosmetic dentistry.

This free or reduced-fee strategy for a “Special Exam” can be adapted to almost any area of dental treatment. We will help you customize it for your practice. This is the type of promotional synergy you get with your IDA dental marketing program.

Of course, you’re not obligated to use any of these promotional strategies in your marketing campaigns. Our job is to give you the richest set of marketing options to maximize your return on investment from the Internet.

Please note that some states limit the types of offers you can make as a dental professional; Alabama is especially restrictive. Please check with your dental board if you have any concerns about your state’s regulations.

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.


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