Dental Marketing and Practice Management

Tooth Bleaching Not Always a Gateway to More Cosmetic Dental Work

In this survey, we asked dentists what percentage of their patients who initially request tooth whitening go on to have additional cosmetic dental procedures. Two out of three dentists reported a conversion rate of less than 40%.

• “Tooth whitening and cosmetic dentistry go hand in hand. 95% of my highest earning cases are cosmetic.” (Scotland dentist)
• “Hype, for the average patient.” (Pennsylvania dentist who does not offer tooth whitening)
• “It is the direction dentistry is going, so you either embrace the change or get left behind.” (Texas dentist)
• “Whitening is not popular in blue collar neighborhoods.” (Illinois dental student)
• “Maybe it’s just in my area, but there sure aren’t as many patients beating down my door for cosmetic treatments like LVI and other gurus would have you believe. The kids’ karate lessons, the cruise, and the new SUV are all way more important.” (Illinois dentist)
• “Whitening opens the door to more to more cosmetic dentistry.” (New Jersey dentist)
• “Tooth whitening is only temporary, and it has limitations. This has to be stressed to the patient.” (New Jersey dentist)

Read the complete tooth bleaching and cosmetic dentistry survey results

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