Dental Marketing: Dental Discount Cards

dental marketing: dental discount cardsDental marketing with discount cards is increasing as unemployment remains above 9%.

The New York State Association of Counties has endorsed the ProAct Dental Network Card program that provides cardholders with information they can use to locate dentists who have agreed to charge relatively low fees for dental services.

In Illinois, through a partnership with Careington International, a dental discount card can help patients save up to 50 percent on selected dental services, and 20 percent on orthodontic services.

The discount cards typically work through a network of dentists who have agreed to reduce the cost of their treatments to cardholders. This sets a rate of treatments that appear to reduce the cost to patients considerably.

Some dental cards offer a percentage off of the amount the dentist usually charges while other cards set the fees for a specific amount of money. The dental discount cards charge either a monthly or annual fee and will usually last for one year.

The main thing to understand is the difference between a “Discount Dental Plan” vs. a “Dental Insurance Plan.” Over the last three years the Insurance Plans… which have always been marginal as far as benefits are concerned, have lost enrollees as unemployment has topped 9%.

Many people have been forced to enroll in “Discount Plans,” again with marginal benefits.

For the doctor in either plan the issue is dental marketing for new patients. The discount is the dental marketing cost you, the doctor, pays to acquiring the new patient lead. From their it is up to you and your team to screen for financial capability and do an outrageously great job on case presentation on qualified patients.

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

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