by Jim Du Molin
Start Now on Your New Year’s Dental Marketing Campaign
January is traditionally one of the best months to acquire new dental patients for your practice. Three completely different types of patients are all coming into the market at the same time.
- People who have put off their dental treatment plans until after the November-December holidays.
- New Year’s resolution patients who have decided to clean up their dental act as part of their new physical fitness program.
- Patients who have put off their dental treatment until their dental insurance treatment is renewed in the new year.
Group number one, the procrastinators, are already in your practice. All you need to do to get them in the door is to follow through on your normal Chart Audit of patients with uncompleted treatment plans. This means a call from your dental scheduling coordinator on Wednesday, January 3, 2007, reminding patients that the new year is the right time to complete their treatment.
Group number two are generally not in your practice. These people will be out looking for Cosmetic, Implant, Sedation and Orthodontic dentists in droves! Most of these people will be surfing the Internet to find a dentist that meets their particular dental need in their local area.
If you don’t already have a comprehensive Internet marketing plan – multiple dental directory listings, email newsletter program, team training on how to convert Internet patients and multiple targeted high-value new patient websites – there is still time to get one in place by the new year. Just call us at 888-476-4886 or click here to schedule an appointment time online.
Group three, those patients who have been putting off treatment until their dental insurance benefits are renewed, can be quickly converted into active treatment plans with a simple letter that should be sent to ALL your insurance patients. It should be mailed Friday, December 29, so that it arrives on January 2, 2007.
Here is a sample letter:
Re: Possible Loss of Dental Insurance Benefits
Dear Mrs. Crawford:
I would like to update you regarding your dental insurance benefits.
Almost all insurance companies renew your dental benefits with the new year. This means that you can now take advantage of possibly $1,000 or more of benefits for yourself or your family.
These benefits are part of your employer’s insurance program. They are part of your total employee compensation package. Do not let your benefits fade away unused.
Please do not wait for the end of the year, when our congested schedule may make it difficult to accommodate you at a convenient time.
As always, if you have any questions or need any assistance, please don’t hesitate to call (Office Manager), (Assistant Manager) or myself.
Very truly yours,
Dr. Right Thinker
P.S. I have enclosed two Smile Cards for any friends or relatives who you feel would benefit from our preventive approach to healthy gums and teeth.
P.P.S Be sure to have your friends mention your name so that we can thank you personally with a token of our appreciation.
For complete details on “Smile Cards” and 74 other prewritten patient communications letters that can kick-start your dental marketing in the new year, click here now!