Dental Marketing in the New Year: It’s Time to Get to Work!

Remind Insurance Patients That Their Benefits Have Been Renewed

When I asked dentists about their New Year’s resolutions for their dental practices, I learned that attracting more new patients was the #1 resolution. Well, January is traditionally one of the best months to acquire new dental patients for your practice! Three completely different types of patients are all coming into the market at the same time.

  1. People who have put off their dental treatment plans until after the November-December holidays.
  2. New Year’s resolution patients who have decided to clean up their dental act as part of their new physical fitness program.
  3. Patients who have put off their dental treatment until their dental insurance benefits are renewed in the new year.

Group number one, the procrastinators, are already in your practice. All you need to do to get them in the door is to follow through on your normal Chart Audit of patients with uncompleted treatment plans. This means a call from your dental scheduling coordinator to remind these patients that the new year is the right time to complete their treatment.

Patients from group number two are generally not in your practice. These people will be out looking for cosmetic, implant, sedation and orthodontic dentists in droves! Most of these people will look online to find a local dentist who can meet their particular dental needs.

If you don’t already have a comprehensive Internet marketing plan (multiple dental directory listings, email newsletter program, team training on how to convert Internet patients and multiple targeted high-value new patient websites), there’s no time like the new year! Just call us at 888-476-4886 or schedule an appointment online.

Group three, those patients who have been putting off treatment until their dental insurance benefits are renewed, can be quickly converted into active treatment plans with a simple letter that should be sent to ALL your insurance patients. Here is a sample letter:

Re: Dental Insurance Benefits in the New Year

Dear Mrs. Crawford:

I would like to take a moment to discuss your dental insurance benefits.

Almost all insurance companies renew your dental benefits with the New Year. That means that you can take advantage of possibly $1,000 or more of benefits for yourself and your family.

So if you’ve been postponing dental treatment, now is the time!

Many insurance patients neglect to take full advantage of their insurance benefits. These benefits, often part of an employer’s insurance program, are typically lost if not used. What are you waiting for? Call today to ensure your best dental health – particularly if you’re due for your regular check-up and cleaning!

As always, please do not hesitate to call our office at (555)555-5555 or email us at should you need anything at all.


Dr. Fullname

P.S. If you have friends or family who you feel would benefit from our preventive approach to healthy gums and teeth, please send them our way. We’ll take good care of them! Be sure they mention your name so that we can thank you personally with a token of our appreciation.

To send this newsletter to your entire patient base, or for more details on “Smile Cards,” and access to 74 other pre-written patient communications letters that can kick-start your dental marketing in the new year, click here now!

We all know how many insurance patients wait until the end of the year to use their benefits. All it takes is a simple reminder from you to bring them in earlier!

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.


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