You might be thinking it’s just another Facebook.
Google hopes to convince you otherwise.
Google+ intends to set itself apart from Facebook by limiting the type of sharing that happens in Google+ to small groups — like a local photography group, your immediate family or the people you work with directly — instead of how it is on Facebook where what you share is shared with friends, friends-of-friends and the Internet at large.
Google+ users can be selective with how they share information within their social circles.
Rumor has it that once Google+ has worked out their beta launch tweaks for the user-side of Google+, they’ll be introducing brand pages for businesses. Google is promising that the business pages are going to be worth the wait because they will be integrated with both AdWords and Analytics.
Here’s a video Christian Oestlien, one of Google’s product managers created to help explain what’s going on with business identities on Google+:
Some dental practices may want to rush getting on Google+ by setting up a business profile as a personal profile on the user side of Google+. Don’t be tempted to do this. Google has warned that they will be deleting businesses who set themselves up in personal profiles.
Google already terminated the Google+ accounts of Mashable, Ford and Search Engine Land who attempted to create a business presence on Google+.
It’s not a smart dental marketing plan to risk getting banned by Google.
Instead of tempting your online fate with the Gods of Google by trying to launch a business presence, instead begin to prepare for the coming launch of Google+ business pages by making sure you, your employees and your favorite patients are signed up for user profiles as Google+ expands.
You might even consider holding a contest to see who the first dental patient is who receives a Google+ profile and invites you to join their circle.
The point would be to get on to Google+ as a person and begin building your circles so that when you launch your Google+ business page you can ask those in your circle to promote you to their circles and so on, and so on.
What are you thoughts on Google+? Are you planning to use it?