Popular daily-deal sites such as Google Offers, Groupon and Living Social have exploded on to the Internet dental marketing scene. These sites make many dentists wonder if tried-and-true methods of marketing — like direct mail — still work for internal marketing.
Why wouldn’t they?
Dentists spend great sums of money to acquire new patients, and not continuing to market to proven buyers is truly a mistake. Regular patient mailings are one of the proven methods for dentists to stay in touch with their patients.
The Wealthy Dentist conducted a survey of dentists to find out if they regularly mail their patient base. A California dentist was quick to respond, “It’s a complete waste of time. Patients ask not to send them any more junk mail. This is not the 1970’s.”
Click on Play to see what the dentists have to say about direct mail marketing –
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