Comments on: Dental Practice Marketing: Which Campaigns Work Best? http://www.thewealthydentist.com/blog/192/192/ Jim Du Molin offers dental marketing news and dental practice management advice for dentists. Mon, 1 Dec 2008 22:28:18 +0000 http://wordpress.org/?v=2.6.3 By: Dental Marketing Expert http://www.thewealthydentist.com/blog/192/192/#comment-142 Dental Marketing Expert Thu, 20 Dec 2007 17:33:24 +0000 http://www.thewealthydentist.com/blog/?p=192#comment-142 It's not at all surprising that Website Promotion is near the bottom of this list. Far too many Internet "experts" have sold dentists a flashy website... but they themselves have NO CLUE about how to cost-effectively drive targeted dental traffic to those sites. Additionally, Google AdWords and other PPC strategies have become increasingly more competitive, so that as a result it's getting harder and harder to generate a worthwhile ROI, in both cost and time, using this traffic. Because the Internet is a continually changing and evolving medium, it's hard for dentists to stay on top of what works NOW. Nonetheless, the Internet can be a dentist's most effective marketing tool... provided they can find a reliable and up-to-date resource they can trust, one who can implement these strategies for the dentist, all at a price directly related to great value. The fact is, some dentists have used these under-utilized online traffic strategies -- which are both inexpensive and highly effective -- to boost their dental practice incomes by over $180,000 per year... solely from their websites. - Tom N. It’s not at all surprising that Website Promotion is near the bottom of this list. Far too many Internet “experts” have sold dentists a flashy website… but they themselves have NO CLUE about how to cost-effectively drive targeted dental traffic to those sites.

Additionally, Google AdWords and other PPC strategies have become increasingly more competitive, so that as a result it’s getting harder and harder to generate a worthwhile ROI, in both cost and time, using this traffic.

Because the Internet is a continually changing and evolving medium, it’s hard for dentists to stay on top of what works NOW.

Nonetheless, the Internet can be a dentist’s most effective marketing tool… provided they can find a reliable and up-to-date resource they can trust, one who can implement these strategies for the dentist, all at a price directly related to great value.

The fact is, some dentists have used these under-utilized online traffic strategies — which are both inexpensive and highly effective — to boost their dental practice incomes by over $180,000 per year… solely from their websites.

- Tom N.

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