Dental Practice Marketing: Which Campaigns Work Best?
Dentists Share Their Most Effective Marketing Strategies
The Wealthy Dentist asked dentists about which dental marketing campaigns have been most successful for their dental practices. The clear winner was direct mail marketing. Dentists have also had good luck with Yellow Pages listings and TV ads. One dentist was thrilled with his new dental practice signage, saying, “60 new patients per month with the new sign!”
Here are the top types of marketing campaigns for dental practices:
- Direct Mail
- Yellow Pages Listing
TV Advertisement - Internet Directory Listing
Signage
Newspaper - Website Promotion
Billboard
New Patient Discount
Radio
“We sent out a personal holiday card with a short letter of thanks and future exciting information to present and past patients we hoped to reactivate,” wrote one dentist. “It did not go to the few difficult patients. We had a huge response of reactivation and new referrals from present happy patients!”
Read the complete dental marketing campaign survey results…
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December 20th, 2007 at 10:33 am
It’s not at all surprising that Website Promotion is near the bottom of this list. Far too many Internet “experts” have sold dentists a flashy website… but they themselves have NO CLUE about how to cost-effectively drive targeted dental traffic to those sites.
Additionally, Google AdWords and other PPC strategies have become increasingly more competitive, so that as a result it’s getting harder and harder to generate a worthwhile ROI, in both cost and time, using this traffic.
Because the Internet is a continually changing and evolving medium, it’s hard for dentists to stay on top of what works NOW.
Nonetheless, the Internet can be a dentist’s most effective marketing tool… provided they can find a reliable and up-to-date resource they can trust, one who can implement these strategies for the dentist, all at a price directly related to great value.
The fact is, some dentists have used these under-utilized online traffic strategies — which are both inexpensive and highly effective — to boost their dental practice incomes by over $180,000 per year… solely from their websites.
- Tom N.