How to Upgrade Your Dental Practice?

Dental Practice, Meet Salon-Spa

One Illinois dentist is selling her practice in a whole new way – she’s created a
“one-stop shop” that includes dentistry, salon, spa and lifestyle services. Dr.
Tina Champion-Harris of Richton Park recently opened That Certain Smile, where dental work is offered alongside hair styling, manicures and pedicures, eyebrow waxing and massage.

The staff includes two dentists, a massage therapist, several hair stylists, a nail technician, an esthetician – and some even more unexpected collaborators. The center has a photographer, offers daycare to clients, and offers consultations with a range of professionals, including a plastic surgeon, life coach, trainer, yoga coach, nutritionist and financial analyst. In fact, Dr. Champion-Harris hopes to eventually open a second center with on-site plastic surgery capability. She says her goal is to eventually have ten suburban centers.

Not only has Dr. Champion-Harris developed a promising new idea for her dental practice, she’s also gotten free press for doing it. Do you have any ideas on
innovative ways to market dental practices?

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

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