Dental Marketing Tops Dentists’ List of New Year’s Resolutions

Three out of Four Dentists Resolving to Attract More New Patients New Years Resolutions for Dentists and Dental Practices

The Wealthy Dentist asked dentists about their resolutions for the New Year. Three out of four dentists said their goal was to attract more new patients. Dentists also cited marketing efforts, knowing that a profitable dental practice needs to market itself to stay competitive. Other goals include retirement, working less, and acquiring new equipment or team members. On a personal level, the number one goal of dentists is to maintain or improve their personal health.

In addition to new patient marketing, dentists had a number of other goals for their dental practices. Here are dentists’ top New Year’s resolutions for their dental practices.

Attract more new patients
Cut costs
Purchase new equipment
Increase Internet dental marketing efforts
Prepare for retirement
Expand treatment options

When asked about their resolutions on a personal level, two out of three dentists cited maintaining or improving their personal health, a befitting goal for health care professionals. Here are their top resolutions for their personal lives.

Maintain or improve personal health
Travel
Lose weight
Spend more time with family
Work less
Learn a new skill

Read the complete New Year’s resolutions dental survey results…

http://www.prosperident.com William Hiltz

It is interesting that the top 2 responses to your survey have both sides of the profit equation. (revenue – expense = profit)

#1: new patients = more revenue
#2: cut costs = less expense

Ergo: the top resolution for dentists is, “I want to earn more money” . This makes them no different than anyone else.

The problem with cutting costs (as I see it) is that some dentists focus on this item in a dysfunctional manner. (e.g.: trying to cut dental supply costs one percentage point – say from 8% to 7% – if you do the after-tax math, you will see it is not worth the time spent)

Increasing costs is acceptable when the costs are overrun by an increase in revenue. (e.g.: marketing to get more patients)

Increased costs are acceptable when they reduce the likelihood of a future liabilities. (disaster planning and recovery, fidelity insurance and fraud prevention)
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William Hiltz BSc MBA CET
prosperident – Advisors to the Dental Profession
http://www.prosperident.com