Dental Marketing: Google Offers vs. Groupon

Dental marketing Google Offers betaNot long ago Google tried to buy Groupon for something like 6 billion dollars.

Groupon turned the offer down.

Within a month Google started Google Offers.

Mike Blumenthal’s blog reviewed the early test results on Google Offers for the local Portland beta test.

Low and behold, I spotted Mt. Tabor Dental as beta test campaign. Here is the actual ad Google designed with Mt. Tabor Dental:

Dental Marketing: Google offers

I have to say they did an outstanding job and over the next few weeks I will do my best to break it down into the component parts, but first let me give you the test results.

1. The basic offer — $59 for a $421 dental package.

2. The % savings to the consumer if they buy the offer within the allotted time allowed was 85%.

3. The purchase window was 23 hours.

4. The number of offers (dental packages) available were 300.

5. The number of packages sold was 51 — or 17% of the available offers (300).

6. Total dollars grossed in the test was $3,009 which was split — $1,504 each between Mt Tabor Dental and Google.

My question to all the doctors reading these results is very simple. Do you think this was a good result?

Post your comments below.

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.


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