Holiday Lights for Your Dental Practice

Editorial
by Jim Du Molin

Holiday Dental Marketing Strategy

Dr. Stephen McAnaney of Lake Texoma Dental Care in the Denison, Texas area is one of my favorite dental practice marketing heroes. Steve and his wife Von Neita go out of their way to make sure their practice gets noticed in their community.

Each holiday season they hire a professional lighting company to decorate their office building with a sophisticated display that not only looks great but also generates new patients. Your first year is an investment because of the initial cost of lights. This can range from about $750 to $2,000, depending on the size of your building and types of lights you use.

Professional workers come out to your office and hang your lights on your building, and eventually take them down, without you ever having to get your hands dirty or risk your neck making like Santa Claus on the roof. Plan on another $1,000 each year for this service.

When you figure that the average net contribution to the bottom line for an additional new patient, after all the costs of delivering the dentistry, is at worst case $500, you would only need six new patients to pay for this the first year and just two additional new patients in succeeding years. In reality, the McAnaneys do much better.

Take a close look at these photos (click to enlarge). You will notice Dr. McAnaney’s great dental practice sign. Together, the decorated office and the sign really make a strong impact that says this dental practice is truly bringing the holiday spirit to the community. It also drives home the point that this dental office is warm, sophisticated and probably a great place to receive your dental care.

Steve and Von Neita carried this image over to their personal home. They hired the same company to create a tasteful display. Once again they showed their level of sophistication to their neighbors and the community at large. This is the type of marketing that translates into higher levels of professional respect and more new patients in the long run. To find a lighting company in your area, just check the Yellow Pages or go online.

For more information about how you can attract more new patients to your dental practice at the lowest possible cost, check out our $1,000.000 Sign tutorial program.

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

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