Dental Marketing: Free Beer and Wine! What next – Topless Hygiene?

dental marketing with alcohol

Is serving free beer and wine the next big trend in dental marketing?

ABCNews reports that dentist Clint Herzog of Dallas, Texas, likes to serve beer and wine to dental patients in the waiting room at his “Floss Now” dentistry.

For years hair salons have been offering coffee, tea or wine as part of the whole ‘spa’ experience. Is this part of the fad towards ‘spa dentistry‘ – but with a Texas spin?

“I really got tired of people not liking to go to the dentist saying, ‘Hey I don’t like to go to the dentist no offense! ‘ Well it’s kind of an offense because it’s what we do all day,” explains Herzog.

So he created Floss Dental and began sending out a mailer offering “free spirits with a cleaning” to encourage nervous dental patients into calling and making an appointment with his dentist office.

Some dentists have an espresso machine in the reception area. But do you really want someone jacked up on caffeine in your dental chair? How does he like working on patients with beer breath?

Is there a two drink limit? Or a minimum treatment fee? Is this a new kind of sedation dentistry? How does this mix with nitrous oxide (laughing gas)? Or even triazolam?

Dr. Herzog shares more of this dental marketing story in the following video –

What do you think about this type of dental marketing?

Would you serve alcohol to some of your best dental patients?

For more on this story see: Texas Dentist Serves Cocktails With Cleanings

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

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