The video campaign is inspired by the popular vampire franchise Twilight in the hopes of motivating young people (mostly young men) to make an appointment with their dentist.
The video titled, Want a Dentist after Dark is directed at young men in NHS Portsmouth, an area which has poor record of dental care.
Now we want to warn you it gets a little steamy, but stay with the video until the end –
What do you think? Will this get the message across to young men to visit the dentist? Leave a comment and let us know your thoughts!
For more on this story see Sexy Sultry Beauty in Lingerie and a Vampire? Must be a Dentist TV Advert.