Not All Dentists Comfortable With Broadcast Media (video)

dentists fear broadcast mediaBroadcast media can be an interesting and profitable avenue, but not all dentists are comfortable with radio or TV advertising.

“Even when radio seems to be failing for some, we have continued our success!” boasted one dentist.

“It cheapens the profession,” vented one California dentist. “When was the last time you heard a cardiologist or neurosurgeon advertise?”


097-Broadcast_Media.mp4

Read more: Dental Marketing via TV and Radio Ads

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

  • I’m not a marketing guy, but I do work with dentists. Seems to me dentists are missing a real marketing opportunity by not taking advantage of radio advertising. Perhaps not all the markets will work as well as “Howard Stearns”, but thought the story was amusing.

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