The right Internet dental marketing strategies have been proven to grow a dental practice and attract new patients. With over 5,000,000 searches for “dentist” online, it’s now more important than ever to have a viable web presence.
When considering your online dental marketing practices, it’s best to start out with the basics and build on your relationship with your patients. Ask them where they spend time socially online, what kind of emails they would like to see from you, and what kind of online interactions they might enjoy seeing from your practice.
Then start small, building from one dental marketing interaction to the next.
Here is a list of 5 simple online marketing strategies for dentists:
1. Be listed in Google Places.
Make sure you have a business listing on Google Places. Go to www.google.com/places to claim your free Google Places listing. This is a quick way to ensure your business information shows up in local search. Google Places offers an area for photos of your office, hours of operation and links to your website.
2. Have a fully optimized, SEO-friendly website.
Make sure your business website was designed in the last 4 years, content is new and optimized for your particular keywords — especially geo-targeted keywords.
3. Make sure your dental practice is listed in online dental directories.
It is important to submit your dental practice website and contact information to local business directories and dental directories. These provide powerful link-building to your website.
4. Capture email addresses for email marketing.
The greatest asset your business has is your patient base. Your email list is your connection to that patient base. You can increase sales and revenue with email marketing, while investing only a small amount of time and money.
5. Have a Facebook Fan Page and involve your practice in social media.
Social media is all about connecting with your patients. A dental Facebook Fan page is a great way to provide updates from your office staff, educate patients on new procedures, and promote fun events happening in your office. It’s another way to engage your clients in a way that makes them loyal to your business. Go to Facebook’s Create a Page to begin interacting with your patients on Facebook.
These 5 Internet dental marketing strategies help you expand your customer base, connect with other dentists in your area and get the word out on your dental practice. Being engaged with your patients online helps you understand who they are, what they like and what services they would recommend. You’ll notice behavior patterns in your patients in the way they interact with you online and gain information that will help you be build a dental practice your patients will love.
Are you using any of these 5 online marketing practices to grow your business? Please share your experiences with us!