5 Simple Online Marketing Strategies for Dentists

dental online marketingThe right Internet dental marketing strategies have been proven to grow a dental practice and attract new patients. With over 5,000,000 searches for “dentist” online, it’s now more important than ever to have a viable web presence.

When considering your online dental marketing practices, it’s best to start out with the basics and build on your relationship with your patients. Ask them where they spend time socially online, what kind of emails they would like to see from you, and what kind of online interactions they might enjoy seeing from your practice.

Then start small, building from one dental marketing interaction to the next.

Here is a list of 5 simple online marketing strategies for dentists:

1. Be listed in Google Places.
Make sure you have a business listing on Google Places. Go to www.google.com/places to claim your free Google Places listing. This is a quick way to ensure your business information shows up in local search. Google Places offers an area for photos of your office, hours of operation and links to your website.

2. Have a fully optimized, SEO-friendly website.
Make sure your business website was designed in the last 4 years, content is new and optimized for your particular keywords — especially geo-targeted keywords.

3. Make sure your dental practice is listed in online dental directories.
It is important to submit your dental practice website and contact information to local business directories and dental directories. These provide powerful link-building to your website.

4. Capture email addresses for email marketing.
The greatest asset your business has is your patient base. Your email list is your connection to that patient base. You can increase sales and revenue with email marketing, while investing only a small amount of time and money.

5. Have a Facebook Fan Page and involve your practice in social media.
Social media is all about connecting with your patients. A dental Facebook Fan page is a great way to provide updates from your office staff, educate patients on new procedures, and promote fun events happening in your office. It’s another way to engage your clients in a way that makes them loyal to your business. Go to Facebook’s Create a Page to begin interacting with your patients on Facebook.

These 5 Internet dental marketing strategies help you expand your customer base, connect with other dentists in your area and get the word out on your dental practice. Being engaged with your patients online helps you understand who they are, what they like and what services they would recommend. You’ll notice behavior patterns in your patients in the way they interact with you online and gain information that will help you be build a dental practice your patients will love.

Are you using any of these 5 online marketing practices to grow your business? Please share your experiences with us!

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

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  • Mike Barr

    I strongly disagree with your assertion that a website should have been created within the last 4 years. In fact, one of the major factors in Google ranking is longevity. The longer your website has been up, the better, when it comes to ranking. Now, that doesn’t mean you leave your site STALE for years. Updating content is good for a number of reasons. But, I’m afraid that some readers may think if their site is over 4 years old, they should start over with a new one. Of course, that’s not the case at all. In fact, that would be very bad advice. – Michael Barr, DDS (author of The Website Owner’s Manual for Dentists).

  • Anonymous

    I agree with you Mike on the age of the domain name, which is the web address, but the web design should be updated regularly. I was talking design — not domain age. Thank you for your comment and allowing me to address the advice so there isn’t confusion! I look forward to seeing more comments from you.

  • Mike Barr

    I agree on keeping content fresh. But, I’d be careful with total redesigns, which might also alter a lot of the on-site SEO, such as meta-tags (that may be working very well). If that all gets mucked up, you may lose the good rankings you already have. Sort of like starting over.

    I’ve always said that a website is never finished…. always a work in progress. Keep the content fresh.. and even more importantly… RELEVANT. But, if something is working, I’d be careful about remaking the whole site. On the other hand, if it’s NOT working, a website makeover may be a GOOD thing! 🙂

  • Another important marketing point is to ensure that there is good system for regular patient follow-up and reminders. Email is a good way to communicate but so much today is caught by spam filters, or if it gets through, may times people hit delete if they do not feel they have a compelling reason to read them.

    Good old fashioned snail mail for post cards as a reminder of an upcoming appointment, I have missed not seeing you in quite a while, or a greeting card for Happy Birthday, if designed properly and personalized, will differentiate you from your competitors, and can be first quality and low cost at the same time.

  • Anonymous

    So true. People often forget that customers still love a personal touch. Thank you for your comment.

  • I agree that they should be listed with online dental directories. At DentalSpecialistInfo.com dental specialists have noticed an increase in referrals by having a profile with a linke to their website and social media.

  • Scorpuz

    Our dental office in Omaha, Corpuz Family Dentistry, is utilizing the google places. We have over 30 reviews. We are gathering reviews, utilizing Facebook, linkedin, and do communicate with our patients via email and text. Our patients are commenting that they like that we are socially up to date as well as being technology up to date in the office. I would highly recommend Demandforce to boost ratings on google, connect with patients, as well as confirm and accept appt requests. I would be willing to share with any dental office what we have found to be most useful with it. Just contact me via Linkedin. Our dental time also appreciates the massive time Demand Force saves by not having to call and confirm our patients! It’s a win-win!

  • Lisa Buber

    Social networking is a great way to build your dental practice. It’s also a great way to build your referrals.

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